A Safe and Happy Home

We do what we can to support the people providing essential animal care and protection services - dedicated professionals and volunteers who deal with animal cruelty and neglect that the worst amongst us dole out too often. 

But it seems just as often, and for far too long, it’s members of our own species that are being treated with as much brutality. 

Comprehending the amount of hate, or its origin, is difficult for us. Sadly, it seems to take video footage of George Floyd’s murder, or news coverage of Breonna Taylor’s killing for those who don’t live under the eye of hate-filled prejudice to see how cruelly and systemically our society degrades minorities. 

We don’t understand why so many mistreat those with differing appearances, genders, sexualities or beliefs, but we know it’s those who hold the power that need to make it stop. Whether in a position of power by majority or by wealth, those who have been complicit or silent must change.

We too must make a consistent effort to promote our beliefs and demands for real change. But what can a small pet business do to help?

Our company offers designer tags because we hope that pet guardians will enjoy picking a symbol that embodies their feelings, while embracing the significance of what the tag supports. 

Beginning now, and moving forward, we will offer a new collection of tags each with symbols that represent the fight for equality and justice for every human. Perhaps you’ll find some hope in selecting one for your pet, knowing that we all need to make our opinions known, our voices heard, and our love felt.

Lastly, you’ll see that, beyond the donation we make to our local animal welfare charities, we are also donating proceeds to those who are best equipped to make positive change for those segments among us who need broad public support.

Thanks for reading, and thanks for caring. Let’s all make sure we keep our voices heard, even as the news cycle changes, until a safe and happy home is found for us all.


 Grant Goodwin, CEO


Organizations We Support

For each tag sold benefiting the following organizations, we will donate 50% of the proceeds from the tag sale in addition to the 20% that goes to your local animal shelter.

Black Lives Matter logo

Black Lives Matter

Black Lives Matter Foundation, Inc is a global organization in the US, UK, and Canada, whose mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes.

The Tegan and Sara Foundation

The Tegan and Sara Foundation

The Tegan and Sara Foundation’s mission is to improve the lives of LGBTQ+ women and girls. This mission is founded on a commitment to feminism and racial, social and gender justice. 

The Gord Downie & Chanie Wenjack Fund

The Gord Downie & Chanie Wenjack Fund aims to build cultural understanding and create a path toward reconciliation between Indigenous and non-Indigenous peoples.

native american rights fund

The Native American Rights Fund

The Native American Rights Fund (NARF) has provided legal assistance to Indian tribes, organizations, and individuals nationwide who might otherwise have gone without adequate representation.